--- title: Case Study: Pediatric Dentist Google Ads | Blank Box Digital description: The Tooth Fairy HQ generated 10 leads at $81.90 each in the first month of Google Ads. 4.30% CTR and 11.24% conversion rate on an $815 budget in Austin, TX. url: https://blankboxdigital.com/case-studies/toothfairyhq-google-ads/ date: 2026-04-13 type: page --- Case Study # The Tooth Fairy Hq First month Google Ads results for a pediatric dental clinic in South Florida. Industry Pediatric Dentistry & Orthodontics Location North Lauderdale, FL Service Google Ads Management Period Mar 13 to Apr 13, 2026 > First month. No optimization. Still beat the benchmarks. > > This campaign averaged $25/day in ad spend with most ad copy and bid changes applied in the final week. The conversion rate and cost per lead still came in ahead of the dental industry averages before those optimizations had time to take effect. 10 Leads Generated From $815 in ad spend over 31 days 11.24% Conversion Rate Dental industry average: 9.08% 14.85% Impression Share Showing for only 1 in 7 eligible searches ## The Situation The Tooth Fairy HQ is a pediatric dental clinic and orthodontic practice in North Lauderdale, Florida. They serve families across Broward County, including Coral Springs, Coconut Creek, Pompano Beach, Margate, and Tamarac. When they came to us, their WordPress website scored 0 out of 100 on our technical SEO audit. They had run Google Ads before on their own with poor results. With more than seven competing pediatric practices in Broward County, they needed a reliable way to generate new patient leads from surrounding cities. ## What We Did - › Built custom bilingual landing pages (English and Spanish) as standalone HTML, separate from their WordPress site. These pages were designed specifically to convert Google Ads traffic into phone calls and form submissions. - › Created a Google Ads Search campaign with 10 ad groups and 75 keywords, curated from 455 researched terms. Manual CPC bidding gave us full control over costs at the keyword level. - › Added 930 negative keywords to block competitor names, irrelevant services, and informational queries. This kept the budget focused on people actively looking for a pediatric dentist. - › Set up full conversion tracking with GA4, Google Tag Manager, Google Ads pixel, and both form and call tracking. Every lead is attributed back to the keyword and ad group that produced it. - › Optimized their Google Business Profile with updated categories, service areas, business description, and Google Posts to strengthen their local presence alongside the paid campaign. ## The Results First 31 days of campaign performance, March 13 to April 13, 2026. Most ad copy and bid optimizations were applied in the final week of this period. 2,047 Impressions 88 Clicks 4.30% Click-Through Rate $9.26 Avg. Cost Per Click $815 Total Ad Spend $50 Daily Budget 10 Conversions (Leads) 11.24% Conversion Rate $81.90 Cost Per Lead vs. Dental Industry Averages (WordStream 2025) Conversion Rate 11.24% vs 9.08% Cost Per Lead $81.90 vs $83.93 Cost Per Click $9.26 vs $7.85 ### Top Performing Ad Groups Kids Dentist 55 clicks · 7 conversions $72.71 cost per lead Sedation Dentistry 12 clicks · 3 conversions $44.17 cost per lead ## What Comes Next Most of the campaign optimizations (new ad copy, introductory offer headlines, bid adjustments) were applied in the final week of this reporting period. The numbers above reflect mostly unoptimized performance. Month two is where those changes start showing up in the data. - › At 14.85% impression share, the campaign is only showing for about 1 in 7 eligible searches. The other 85% goes to competitors or is lost to budget limits. Increasing the daily budget is the fastest lever to pull. - › New ad headlines featuring an introductory offer went live near the end of month one. Early click-through rates on those ads are trending higher, but need a full month of data to confirm. - › Day of week and time of day bid adjustments are now active based on the first month's patterns. These shift budget toward the hours and days that drive the most conversions. - › Several ad groups with strong click-through rates (Sedation Dentistry at 15.38%, Medicaid Pediatric Dentist at 16.67%) need more traffic to generate conversion data. With additional budget, these are likely to become new lead sources. Common Questions ## FAQ ### How long did it take to see leads from the Google Ads campaign? The Tooth Fairy HQ generated 10 leads in the first calendar month of the campaign at a cost per lead of $81.90. Clicks started day one and the first conversion came within the first week. Google Ads is one of the fastest channels for a new business to start generating leads because the account has keyword intent from the first impression. ### What budget did the campaign run on? The campaign spent $815 in the first month. That budget produced 88 clicks at a $9.26 average cost per click and 10 conversions at an 11.24% conversion rate. The campaign was impression share limited at 14.85%, meaning the ads were eligible to show on more searches than the budget could cover. ### Which ad groups drove the most leads? Kids Dentist produced 7 of the 10 conversions at a $72.71 cost per lead on 55 clicks. Sedation Dentistry produced 3 conversions at a $44.17 cost per lead on 12 clicks. Medicaid Pediatric Dentist posted a 16.67% click through rate but needed more budget to generate meaningful conversion data. ### What is included in the $600 per month Google Ads service? Campaign build, keyword research, ad copy writing, landing page review, conversion tracking setup, weekly optimization, and a monthly report. Ad spend is billed directly to the client by Google and is separate from the management fee. The Tooth Fairy HQ account runs on this same service today. ### Can results like these be replicated for my business? Results depend on industry, location, competition, landing page quality, and budget. The Tooth Fairy HQ operates in a local market with clear buyer intent keywords and a landing page we built alongside the ads. Every new client gets a free audit before we commit to a timeline or a realistic cost per lead range. ### Is there a long-term contract? No. Google Ads management runs month to month. You own the Google Ads account, the landing page, the conversion tracking, and the data. If the campaign stops working or priorities change, you can pause the service without penalty. ## Want Results Like These? We build and manage Google Ads campaigns for small businesses. No long-term contracts. --- *[Blank Box Digital Marketing](https://blankboxdigital.com) · Austin, TX · (832) 589-4133*