--- title: Automated Cold Outbound Email description: The same cold email program we run for ourselves across 12 Sunbelt metros, productized for clients on infrastructure they own. Operated by Blank Box. url: https://blankboxdigital.com/services/revenue-operations/automated-outbound/ date: 2026-04-11 type: service --- Automated Outbound # We Built This For Ourselves First. Blank Box runs its own cold outreach program across 12 Sunbelt metros. 21 inboxes, client-owned domain infrastructure, Smartlead for orchestration, Apify for list sourcing, MillionVerifier for validation. It is how we fill our own pipeline. We productized it so our clients can run the same thing on their own infrastructure while we operate it for them. What We Do ## Built for Ourselves First, Then Productized Most agencies that sell cold outbound have never run their own. We started the other way around. Blank Box built a 21-inbox sending rig across 12 Sunbelt metros to fill its own pipeline, hit every operational cliff in person, and figured out how to keep the program running without the inboxes getting flagged or the deliverability collapsing on a Tuesday morning. We know where the failure modes live because we hit them ourselves before any client did. Once the playbook was stable on our own program, we productized it. Each client gets a parallel build on their own sending infrastructure. Their own domains, their own Google Workspace seats, their own warmup, their own sequences, their own ICP. We operate it on Smartlead inside our master workspace, but every sending asset lives in accounts the client owns and pays for directly. There is no commingling of reputation, no shared inboxes, no client-on-client deliverability risk. We do not send client outreach from BBD's own infrastructure. Each client is its own isolated sending identity. BBD operates the tooling. The client owns the assets. ### What Is Included #### Client-Owned Domain and Inbox Provisioning Sending domain selection and purchase guidance, DNS configuration with SPF, DKIM, and DMARC, and Google Workspace seat provisioning under your business account. #### Warmup, Deliverability, and Reputation 21-day inbox warmup per seat, daily deliverability monitoring, sender reputation management, and triage when an inbox starts to drift. The unglamorous work that keeps the program alive. #### Sequence Copy and Optimization Initial sequence written in your voice for your offer and ICP. Ongoing A/B testing on subject lines, openers, and CTAs based on real reply data from your campaigns. #### ICP Definition and List Sourcing Apify for scraped sources, Firecrawl for structured extraction, manual enrichment where it matters, and MillionVerifier on every email before it ships. Lists targeted to your defined ICP, not bulk junk. #### Reply Routing and Response Management Real replies route to your sales team in real time, marked clearly as outbound responses. Auto-responders, out-of-office, and obvious spam are filtered out before they hit your inbox. #### Monthly Performance Reporting Sends, opens, replies, positive replies, deliverability health by inbox, and sequence performance. Plain English, no vanity dashboards. Ownership Model ## You Own Everything > You own your sending domains. You own your Google Workspace seats. You own your sequences and copy. You own your data. You own your CRM records. Blank Box operates the tool stack on your behalf. Not the other way around. > > That means the domains are registered in your name, the Workspace seats are billed to your account, and the lead lists, sequence templates, and reply data all live in accounts you control. We use Smartlead inside our master workspace to orchestrate the campaigns, but every sending asset is yours. > > If you ever want to take the program in-house, you already have a fully functioning cold outreach asset. We hand you the keys and walk away. There is no proprietary platform to migrate off, no vendor data to pry loose, and no rebuild required. Portability is part of how the service is structured, not a feature we added because someone asked. Why Choose Us ## Operated By People Who Run It Themselves ### We Run Our Own Program 21 inboxes, 12 Sunbelt metros, currently in active warmup on the BBD master workspace. We are not theorizing about cold outbound. We are running it. ### Client-Owned Infrastructure Domains, seats, and data live in accounts you own. No shared inboxes, no commingled reputation, no client-on-client deliverability risk. ### Transparent Pass-Through Domains, seats, and credits are billed at cost directly to you. No markup, no resale margin, every line item disclosed on the proposal. ### Operated, Not Outsourced Blank Box runs the pipeline directly. We do not hand it off to a BPO, a junior, or an offshore team. The same person tuning your sequences is the one running ours. Pricing ## Automated Outbound Pricing ### Automated Outbound *Setup + Operated Service* **$2,995 setup** Plus client-paid infrastructure pass-through. The numbers above are the BBD service fees. The infrastructure costs below are billed directly to you by the providers, at cost, with no markup. - Sending domain selection and purchase guidance - DNS configuration (SPF, DKIM, DMARC) on every domain - Google Workspace seat provisioning (3 to 5 per client) - Smartlead workspace setup inside BBD's master account - 21-day inbox warmup per seat - ICP definition and sequence copywriting - Initial list sourcing and validation - Campaign launch - → - Sending domains: approximately $30 to $50 per year each, depending on registrar and TLD - → - Google Workspace seats: approximately $18 to $30 per month each, depending on plan - → - Data sourcing and email verification credits, billed monthly based on volume - Daily deliverability monitoring and inbox triage - Sequence A/B testing and optimization - List refresh and re-validation - Reply routing and response triage - Monthly performance report Common Questions ## FAQ ### How long until my first sent email? Roughly 3 weeks after domain purchase. Sending domains need a 21-day inbox warmup before they can run real campaigns without getting flagged as spam. Skipping warmup is the fastest way to burn the infrastructure you just paid for. Week one is domain purchase, DNS, and Google Workspace seat provisioning. Weeks two and three are warmup running on every seat. Live sending begins as soon as warmup completes. ### What is the difference between this and Lemlist or Instantly or Smartlead DIY? Those are tools. We are the operator. Buying Smartlead is the easy part. Setting up domains, configuring SPF and DKIM and DMARC correctly, running warmup without burning seats, writing sequences that do not trip filters, sourcing and verifying lists, monitoring deliverability daily, and triaging replies all takes a real amount of operational work. We do that for you on Smartlead, the same way we do it for ourselves. ### Can you guarantee a response rate? No. Anyone who guarantees a response rate is either lying, has rigged the math, or is going to deliver low-quality replies that waste your sales team's time. Cold outbound performance depends on the offer, the list quality, the vertical, the season, and the sales follow-up. We tell you what we have seen on our own program and on similar verticals. We do not promise numbers we cannot defend. ### Who owns the data if I leave? You do. The sending domains are registered in your name. The Google Workspace seats are on your billing. The lead lists, sequence copy, reply data, and CRM records all live in accounts you own. If you ever want to take the program in-house or move to another vendor, we hand you the keys and walk away. Nothing is locked in our infrastructure. ### What verticals have you sold to? Our own outreach targets home service businesses across 12 Sunbelt metros. Roofing, HVAC, plumbing, electrical, pest control, landscaping, and similar trades. The infrastructure and the playbook generalize well to most B2B verticals where the buyer reads email and the offer is clear. We will tell you on the call whether your specific vertical is a fit before you commit. --- *[Blank Box Digital Marketing](https://blankboxdigital.com) · Austin, TX · (832) 589-4133*