Database Reactivation
YOUR OLD LEADS ARE
STILL WORTH MONEY.
Most businesses sit on a CRM full of leads that went cold. Quotes that never closed, inquiries that ghosted, past customers nobody followed up with. A 30-day reactivation campaign works that list systematically with a scripted SMS and email sequence and hands warm replies back to your sales team. Flat-fee, project-based, and structured so you own the upside.
What We Do
A 30-Day Campaign That Pays for Itself
We start by exporting your CRM list and cleaning it. Invalid emails, dead phone numbers, duplicates, and contacts that opted out previously all come out. Then we segment what is left by source, stage, age, and vertical so we can send the right message to the right slice of the database.
Compliance comes next. We scrub against the National Do Not Call registry, register the sending number for A2P 10DLC under your business if needed, and write the SMS copy to include the required identification, opt-out language, and frequency disclosure. The TCPA and A2P review is part of the project, not a separate add-on.
The sending sequence runs over 30 days across SMS and email, with copy written specifically for your vertical and the angle that fits the list. Replies route to your sales team in real time, marked clearly so they know which contact came from the reactivation. At the end, you get a campaign report covering reply rates, segment performance, opt-outs, and revenue attributable to the campaign where it can be tracked.
What Is Included
List Cleaning and Segmentation
Email and phone validation, duplicate removal, opt-out scrubbing, and segmentation by source, stage, age, and vertical so each slice of the list gets the right message.
TCPA and A2P Compliance Review
National DNC scrub, A2P 10DLC registration if needed, prior-relationship documentation, and SMS copy that meets identification, opt-out, and frequency disclosure requirements.
SMS + Email Sequence
Copy tailored to your vertical and the angle that fits the list. Multi-touch cadence over 30 days across both channels, tuned to maximize reply rate without burning the list.
Reply Routing to Sales
Warm replies hit your sales inbox in real time, clearly tagged as reactivation responses. Your team knows the context the moment they pick up the conversation.
30-Day Campaign Report
Reply rates by segment, opt-out rate, deliverability, and revenue attributable to the campaign where it can be tracked. Plain English, no vanity dashboards.
Pricing Philosophy
Why Flat-Fee, Not Pay Per Appointment
We price reactivation as a flat-fee 30-day project. Not as a percentage of revenue, not per booked appointment, not per closed deal. The price is the price of the work, regardless of how much revenue it produces for you.
A per-appointment price sounds appealing on the surface. The vendor only gets paid when something happens, so the incentives look aligned. In practice they are not. Per-appointment pricing aligns the vendor with promising the moon on every call and aligns the client with absorbing the risk if the vertical is hard, the list is cold, or the close rate is below average. The vendor wins on volume and the client wins on luck.
A flat fee removes that distortion. We charge for the work. You keep all of the upside. If the campaign produces 5 booked appointments, you paid the same as if it produced 50. The math works in your favor on every campaign that performs at average or better, and we are not pushed to oversell what is realistic on the call.
Why Choose Us
Aligned Incentives, Owned Data
Flat-Fee Pricing
No surprise performance fees, no percentage of revenue, no kickers. The price is the price of the work and you keep all of the upside.
Compliance First
TCPA scrub, A2P 10DLC registration, opt-out documentation, and SMS copy reviewed against current rules. We handle it so you do not have to.
You Own the Data
Your list, your sequence templates, your engagement data. Everything lives in accounts you own. We do not hold any of it hostage when the project ends.
Repeatable Quarterly
30-day campaigns are short, measurable, and easy to schedule. Most clients run one a quarter on a different angle or a fresh slice of the database.
Pricing
Reactivation Campaign Pricing
Tier 1
Up to 5,000 Contacts
$2,500
flat-fee, 30-day project
Designed for small businesses with a manageable CRM. List cleaning, compliance, sequence build, sending, reply routing, and final report all included.
Tier 2 / Most Common
5,000 to 20,000
$4,995
flat-fee, 30-day project
Mid-size database with multiple segments. Includes more granular segmentation, deeper sequence A/B testing, and an expanded final report.
Tier 3
20,000 and Above
$9,995
flat-fee, 30-day project
Large database with multiple verticals or geographies. Multi-segment sequences, dedicated reply triage support, and full attribution reporting.
Common Questions
FAQ
We scrub the list against the National Do Not Call registry, remove any contacts that opted out previously, register the sending number for A2P 10DLC under your business, and write the SMS copy to include the required identification, opt-out language, and frequency disclosure. We also document the prior business relationship with each contact so your records are clean if anything is ever audited.
Old lists still convert. We have seen reactivation campaigns work on contacts that went cold 3 to 5 years ago, especially in service businesses where people remember the brand. The list cleaning step removes invalid emails and bad phone numbers before sending, so you are only paying to message the contacts who are actually reachable. Lists older than 5 years sometimes need a different open angle, which we will write.
Yes. The flat-fee structure is designed for repeat campaigns. Most clients run a reactivation once a quarter on either the same list with a new angle or a fresh slice of the database. Each campaign is its own 30-day project at the standard tier pricing. We do not require a retainer for repeat work.
On cold-aged lists, a typical reply rate is 3 to 8% across the full sequence, and that figure varies a lot by vertical. Service businesses with strong brand recognition land higher. Consumer SaaS and e-commerce land lower. Booked appointments or sales from those replies depend entirely on your sales process. We do not promise a specific number because anyone who does is guessing.
Sending happens through compliant infrastructure that you own or that we set up under your business. Replies route into your CRM in real time. After the campaign ends, the list, the engagement data, and the sequence templates all live in accounts you own. We do not hold your data hostage, and you can run the same playbook in-house if you ever want to.
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